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The Willard Family opened the Squaw Valley Sport Shop back in 1978. Our Passion for Tahoe is what still moves us today at our location in Tahoe City after closing the doors of the Squaw Valley Sport Shop. We provide knowledge about our products and location that is unmatched by any other shop.
The local Tahoe community and visitors of our old and new shop have provided us with much support and praises. The Willard Family is a highly respected and beloved Tahoe staple. Click some of the below links to read press releases on the Willard’s, their shops and how big of a part they play in the Tahoe sports industry.